Most of India’s people are under the age of 25, and most of the country’s gamers are under the age of 25. According to KPMG’s report on media and entertainment, the number of people who play games reached 365 million in March 2020. Games are a popular part of the entertainment industry across India these days.
Mobiles are in charge of the games, showing them on TV.
The rest of the industry comprises PC users and tablet users. Internet use is 30 percent.
People in India have been able to get cheap smartphones that they can use for a long time. They also have high-speed 4G internet and the lowest data tariffs anywhere globally. India’s young people are becoming more interested in content because of the rise of mobile games.
If you play PUBG Mobile, an estimated 34 million Indians play every day at its peak. There were 175 million downloads of a battle royale game made by Indians alone.
Deloitte’s Telecom, Media, and Telecommunications Predictions report says that more people are willing to pay for services because they have more money at purchasing power parity (25 percent more than in 2016), and more people use digital payments.
How COVID-19 made us not want to watch TV.
COVID-19 was a pandemic that changed how people consumed media and entertainment. KPMG predicts that film, TV, and print will shrink by 20% in 2020. In contrast, they see a lot of change in how people play games and watch digital media, with global growth bouncing up 33% to reach $25.4 billion in 2021.
This is backed up by gaming platforms like Google Play, and Apple App Store saw 50% more engagement during the lockdown. They say that Indians now play for 218 minutes instead of 151 minutes before lockdown.
Developers should keep making mobile-first experiences, but they should also adopt new perspectives that are more welcoming to female users. It shows how advertising is changing to fit in with the times.
Newzoo found that 80% of Indians eat or drink while playing games. This information is essential to FMCG brands when planning their marketing strategy. Brands can use these channels to build trust and relationships with people who might become customers.
Over the last three years, the Indian gaming industry has grown by more than 60%. There are no signs that the industry will slow down. Over time, it might beat the Indian movie industry, which makes more money than the gaming industry does. The average person is concerned about value and price, and the product strategies and monetization models show this.
Most of the money in games comes from advertising, and a smaller amount comes from in-app purchases made by users. So far, the business model has been entirely free-to-play. This is the standard in mobile gaming, making it easier for people to get into the games they want to play.
A white paper called Understanding Value in Media: Perspectives from Consumers and Industry says this is changing. People who play games are more likely to pay for game service subscriptions than people who watch TV or read books. This is not how people who watch, listen to or watch sports do things.
A lot of attention is paid to regulation and talent by the government.
Video games are becoming more popular in India. As the industry grows, the Indian government is expected to play more of a role in both facilitating and regulating it, In the past, Indian Prime Minister Narendra Modi asked for content that promoted Indian culture to be made.